Lawry's The Prime Rib in Beverly Hills does a special event for the Rose Bowl players called the Beef Bowl. On two separate nights, both teams get to dine to their hearts' content on prime rib, creamed, corn, mashed potatoes, and apple pie for dessert. This year, the Michigan team downed a whopping 612 pounds of prime rib. Dayum.
On a sad note, the vast majority of the cooked to order prime rib was served well done.
